Info
Published on: February 28, 2015
Social media pitch
Summary
Really Nice Images, a developer of film effects for photographers, released an effect inspired by the dress meme.
Details

Just a few hours after the dress meme gained its popularity, Really Nice Images, a developer of film effects for photographers, released an effect inspired by the dress meme.

"After some black&blue vs white&gold battles we finally managed to release this free effect for everyone to enjoy it. Apply your favourite colour scheme to any dress of your choice", say RNI at their website.

But the dress itself, is it white & gold or black & blue?

Imaging experts from RNI say: 

"That strongly depends on individual’s settings. We found it is more likely to appear white & gold after a long Sunday walk under a clear blue sky, and to turn black & blue gradually after a few hours spent indoors."